Your blog visitor’s time is very import. To show that you value each person who visits your blog, it would be wise to cut all the print formalities like prayer letter titles, generic greetings and salutations and give them the straight information they came to read.
Titles like “June Prayer Letter” or “Jungle Monkey Meanderings Vol. 23” do little to give a reason to read your post. Choose a title that indicates the main idea of what that blog post is about: “Johnny’s First Tooth,” “Translating Romans Chapter 2,” “Betty getting married in June.”
Multiple columns are not friendly to read online. Presenting your content in a vertical format like email or other online content will be appreciated.
It is best to copy and paste separate subject matter as separate blog posts. You can’t force your missions pastor to be interested in the potty training of your 2 year old. Your grandmother may never be interested in the program you are using to catalog culture and language. Different audiences will appreciate being able to choose blog posts that interest them without having to scan over what doesn’t.
When copying and pasting remember to use the “Paste from Word” or “Paste as Plain Text” options on the second row of the tool bar so word processor proprietary code does not find its way into your blog post. The word processor code will be invisible to your blog text editor view but will cause weird formatting issues for web browsers.
Upload photos that were used in your prayer letter with the blog post they are related to. If you mix in too many photos with your text a reader will tend to scan the photos and captions and skip over what you write. Present one main photo at the beginning of your post, and then if you have more related photos, insert a photo gallery at the end or link to a photo gallery.
Anything that you include that is obviously unnecessary to the online reader like “visit our blog” when they are already there says “I don’t value the time you are taking to visit my blog.” Cut out whatever was only relevant for print.